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A TRIP FOR 2 PERSONS TO GOLD COAST, AUSTRALIA IN THE GOODYEAR SERVITEKAR DRIVE-IN CONTEST
Madam Gooi Ah Hua and her daughter, Vivian were the jubilant Grand Prize winners in the Goodyear Servitekar Drive-In Contest which ended early this year. They have won an all-expenses paid trip for 2 persons to Gold Coast, Australia. A prize presentation ceremony was held for them on 26th June 2006 in Goodyear Servitekar Keat Cheong in Penang, where she made her tyre purchase.
GOODYEAR SERVITEKAR DRIVE-IN CAMPAIGN
The Goodyear Servitekar Drive-in Contest is one of the ongoing customer-oriented promotions created by Goodyear Malaysia. The recent campaign participated by Madam Gooi offered motorists not just superior quality tyres, but also the double opportunity to win instant prizes such as caps, multifunction penknives and car cloths through a Scratch & Win card as well as holidays to Australia and Thailand with another entry form.
According to Marketing Communications Manager, Caroline Ang, these promotions are customized to consumers, ensuring value-added offers to aid purchasing decisions while communicating to customers that Goodyear cares for them. Goodyear tyres are already renowned for uncompromised quality, safety and comfort. Adding in promotional offers are the added impetus to create consumer excitement, build awareness and boost sales. The company will continue to innovate consumer-oriented marketing programmes to ensure continuous market interest and build new market segments.
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