New Goodyear passenger tire features Kevlar® for superior durability
Putting the "Armor" into the Assurance's ArmorGrip Technology™
KUALA LUMPUR, 31 March 2008 – Goodyear is again demonstrating its commitment to safety, a commitment that is at the core of the brand. Following the company's success in integrating DuPont Kevlar® within some of its Wrangler tires for SUV and 4x4 vehicles, Goodyear has built DuPont Kevlar® into the Assurance tire to provide enhanced durability and resistance against road hazards.
"With Goodyear Assurance, our goal is to provide safety-conscious drivers with a breakthrough product innovation that will exceed consumer demands," said Pierre E. Cohade, President of Goodyear Asia Pacific. "We are committed to putting the latest and most advanced technology in our tires to make drivers more confident on the road and the journey a much safer one," he added.
The "Armor" in ArmorGrip TechnologyTM
The new Goodyear Assurance tire features a built-in layer of DuPont Kevlar®, most commonly known for its use in bulletproof vests, body armor and military helmets. The DuPont Kevlar® is a lightweight material that is five times stronger than steel, and is Goodyear's way of making good on its promise to provide drivers who own mid-size passenger cars with a product of superior durability.
"Quite often we do encounter unexpected road hazards like rocks and potholes", said DP Singh, Regional Marketing Director for Consumer Tires, Asia Pacific region. "Adding DuPont Kevlar® to a passenger tire is revolutionary, and the new Goodyear Assurance has the edge over the competition with added protection against these road hazards," DP Singh added.
In addition to DuPont Kevlar®, Goodyear Assurance has a silica-reinforced Durawall compound in the sidewall to provide increased resistance to cuts and tears.
The "Grip" in ArmorGrip TechnologyTM
This new technology offers superior grip through two key elements - the new Waffle Blade System and advanced silica-based tread compound.
The Waffle Blade System is a new generation 3-dimensional blade system, which evolved from Goodyear's previous Bubble Blade System. This new system is designed to provide better braking and grip on wet and dry roads while maintaining lateral block rigidity. It provides improved lateral interlocking power and maximized circumferential decoupling that allows for shorter wet braking distances without compromising handling performances.
Besides the new Waffle Blade System, Goodyear Assurance also features an advanced silica-based tread compound to increase its grip ability. Silica is a component that is generally used in high-performance tires where grip is absolutely essential and works by increasing chemical bonding with rubber polymers for improved grip.
The new Goodyear Assurance with ArmorGrip TechnologyTM is available in the following sizes:
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195/60 R15 ASSURANCE 88H |
205/60 R15 ASSURANCE 91H |
195/65 R15 ASSURANCE 91H |
205/65 R15 ASSURANCE 94H |
195/55 R15 ASSURANCE 85V |
195/50 R15 ASSURANCE 82V |
195/60 R14 ASSURANCE 86H |
205/55 R16 ASSURANCE 91V |
195/70 R14 ASSURANCE 91H |
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About Goodyear
Goodyear is one of the world's largest tire companies. The company employs about 70,000 people and manufactures its products in more than 60 facilities in 26 countries around the world.
For more information about Goodyear, please visit www.goodyear.com.my
For further inquiries please contact:
Caroline Chan
Manager, Marketing Communications
Goodyear Marketing & Sales Malaysia
Tel: (603) 5516 6456
Email: caroline_chan@goodyear.com |
Carol Wong
Account Manager
Ogilvy Public Relations Worldwide, Malaysia
Tel: (603) 2718 8258
E-mail: carol.wong@ogilvy.com |
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