Goodyear clinches the Brand Laureate Award under the automotive category
Goodyear has emerged as Asia Pacific's Best Brand for brand excellence in the automotive category at the recent Brand Laureate 2006-07. The inaugural regional award is recognition of Goodyear's strong branding mission for innovation, quality and a sharp market focus.
?¡ãThe Brand Laureate Award is a clear reflection of Goodyear's brand promise ??One Revolution Ahead' which signifies the uncompromised commitment to safety, technology, cost effectiveness and quality that brings products to the market for a new generation of discerning sophisticated drivers.?¡À said Goodyear's Managing Director Tuan Haji Zakariah.
In its active pursuit of innovation, Goodyear Malaysia and worldwide have been accorded QS and ISO/TS16949 quality certifications. In Malaysia, the Goodyear brand is the undisputed market leader commanding 77% overall brand satisfaction and 86% brand loyalty (TNS SMART Study 2006).
Goodyear's Marketing Director, Julian Goh, added on to say, ?¡ãInnovation is the lifeblood at Goodyear. We continue to create a competitive advantage by further strengthening our portfolio and bringing it more effectively to the market with a strong overall brand marketing strategy, price positioning and our focused approach to our customer's specific needs.?¡À
Goodyear has previously won multiple awards from leading automotive companies, such as, the Toyota's Outstanding Quality Performance, Honda's Best Delivery Performance, Proton's Best Overall Performance as well as Perodua's Quality Vendor and Quality Performance Award.
The Brand Laureate Awards is the first regional brand award to originate from Malaysia, covering various industries and categories from multinationals to the local small and medium industries and small and medium enterprises. Winners are decided based on criteria's which include brand strategy/identity and brand culture. 72 winners had been selected from 300 nominees including 50 from countries like Hong Kong, Singapore, Indonesia and Thailand.
About Goodyear
Goodyear is one of the world's largest tire companies. Headquartered in Akron, Ohio, the company manufactures tires, engineered rubber products and chemicals in more than 100 facilities in 28 countries. It has marketing operations in almost every country around the world. Goodyear employs more than 80,000 people worldwide.
In Malaysia Goodyear is the leading brand of choice for consumers and OE manufacturers, such as Mercedes Benz, Volvo, Honda, Mazda, Toyota, Nissan, Ford, Hyundai, Proton, Perodua, Naza, Hino, Daihatsu, Inokom, Malaysian Truck & Bus, Isuzu and LMG.
Goodyear has also the largest network of one stop professional auto & tire service centers in the country with over 500 Goodyear Servitekar and dealer stores.
Goodyear Malaysia is the first Goodyear plant to be certified ISO9002 in 1992, QS9000 and ISO14001 in 2002, and ISO/TS16949 certification in 2003.
For more information on Goodyear and its products, visit www.goodyear.com.
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