About Goodyear Malaysia
Goodyear’s involvement in Malaysia dates back to 1908 when The Goodyear Orient Company, a rubber buying firm, was established in Singapore to purchase rubber from plantations in Malaysia and Indonesia. The sales of Goodyear products in Malaysia began in 1929 through the office of the Goodyear Sales Company, which was established in Singapore.
Goodyear Malaysia is one of the world’s top tire manufacturing company and has achieved excellent performance in both sales and technology. In October 1992, the company became the first Goodyear tyre plant to be certified for ISO 9002 standards, in 2002 it obtained the QS9000 and ISO14001 certifications followed by ISO / TS 16949 certification in 2003.
Another proud milestone for us is our contribution to the country’s industrialization era. Goodyear was the tire brand to be fitted in Malaysia’s first locally produced car, Proton Saga back in 1985.
The company continue to become the market leader in tire making and it is a preferred brand by Malaysia’s Original Equipment Manufacturers. Having fulfilled their high quality standard, Goodyear tires have been chosen as a standard tires for passenger and recreational vehicles for local brands – Proton, Perodua and Naza as well as the world’s leading manufacturers such as Honda, Hyundai, Volkswagen, and many more to join Goodyear rank.
Goodyear has received multiple awards from leading automotive companies, such as, the Toyota’s Outstanding Quality Performance in 2003, Proton’s Best Overall Performance, Perodua’s Quality Performance Award for year 2008/2009 and with add-on recent accolades are Honda’s Supplier of the Year Award and Inokom’s Top 5 Performing Vendor in 2015. This year, for the seventh consecutive years, Goodyear Malaysia was recognized as the Most Trusted brand for the tire category by Reader’s Digest.
In the replacement market segment, Goodyear tires are today available throughout the country through a comprehensive network of one-stop professional tyre and car-care centers known as Goodyear Servitekar and Goodyear Autocare stores. In fact, Goodyear Malaysia takes pride in the fact that it took the lead in developing the tire retailing business to the high level so commonly found today. Started in 1979, the Goodyear Servitekar has today grown to over 250 outlets serving the needs of motorists throughout the country.
To satisfy growing needs of different market segments, Goodyear Malaysia also imports a substantial number of tyres from its sister plants in other ASEAN countries and is becoming well positioned to take full advantage of the market liberalization under AFTA.