• Goodyear Assurance DuraPlus

Goodyear Assurance DuraPlus

Imagine a set of tyres that can take a driver the grueling distance of approximately two and a half times around the world*. The Goodyear Assurance DuraPlus is engineered to let drivers go up to 100,000km* and comes reinforced with DuPont™ Kevlar® for added protection, delivering tremendous value through being a longer lasting and more durable tyre.

With consumer-driven needs at the center of its tyre innovations, Goodyear Asia Pacific is launching the Assurance DuraPlus, the company’s latest passenger tyre for today’s value-conscious customer.

Designed for small- to mid-sized passenger vehicles, the Assurance DuraPlus tyre boasts and improved version of the Goodyear’s proprietary TredLife Technology™ with a new enhanced tread compound, combined with DuPont™ Kevlar® reinforcing, which provide drivers with the assurance of a longer lasting, more durable tyre.

TredLife Technology™ increases the usable life of the tyre for longer mileage. In the Assurance DuraPlus, it utilizes a more advanced carbon-based tread compound with higher carbon content than its predecessor, providing higher resistance to road wear and up to 100,000km* of road travel.

The introduction of a DuPont™ Kevlar® overlay into the Assurance DuraPlus also increases the tyre’s durability. Used in military grade equipment, this lightweight material maintains stiffness and strength even under high temperature conditions when the tyre is in motion, giving drivers’ added protection against road hazards.

The Assurance DuraPlus is the tyre to turn to for outstanding mileage and protection.

*Tyre mileage projection as tested by Goodyear Testing Division in size 185/65R14 on roads in Thailand and actual mileage may vary due to state of roads, tyre pressure and maintenance, climate, driving styles and usage patterns etc. Distances between cities are estimates of straight point to point distances in kilometers.




TredLife Technology™
For longer lasting tread



assurance-duraplus-feature-2Enhanced Durability
Reinforced layer from DuPont™ Kevlar® for added protection against road hazard. An additional layer of lightweight material that is used to reinforce/strengthen the tire for enhanced protection and durability.


assurance-duraplus-feature-3Advanced Carbon Based Tread Compound

The compound with higher carbon content provides higher resistance to road wear, thus improving tread wear performance.


assurance-duraplus-feature-4Optimized Wide Face Cavity
The larger tread width design from optimized cavity shape puts more wearable rubber in contact with the road.


assurance-duraplus-feature-5Maximized Rubber Volume

Maximized road contact area. Deep tread depth resulting increased wearable rubber volume.


assurance-duraplus-feature-6Asymmetric Tread Design for Precise Handling
Asymmetric tread design places more rubber on the outside shoulder providing increased grip during cornering.



Available sizes

165/55 R14 72H
185/60 R14 82H
185/65 R14 86H
185/70 R14 88T
195/60 R15 88V
195/70 R14 91H
195/65 R15 91T